Anti-Piracy Strategy runs its first live test!
Valuable experiment, interesting idea!
The vast majority of answers stated clearly they would purchase the
game, but it was too expensive. Because Illegal downloaders were
still going to download it illegally either way we offered a reduced
price, to truly know if illegal downloaders will pay or not.
The questionnaire calculated a price based on the answers given by
the downloader. Then offered a high speed download, backed by a
1Gbps line, if they paid. If they liked what they saw, would they pay
to play on? ... and some illegal downloaders did!